Website Digital Signage & How to Use It
What is Website Digital Signage?
What Makes it Different From Typical Website Imagery?
Initially, you may fail to see how digital signage for website content differs from regular web content. After all, many websites utilize images, slides, and videos to bolster the look and content of their pages. However, with web-based digital signage, you can take this even further. Digital signage layouts allow for multiple pieces of information and apps to be displayed in a concise manner. Playlist content showcasing announcements, calendars that scroll through multiple events, and supplemental content such as weather forecasts and social media integrations can all be included in a single layout. In addition, these layouts can be edited from anywhere so long as you have an internet connection. This means you don’t need to rely on IT or web developers to push new content to your site. These updates are reflected in real-time, ensuring the most up-to-date information is presented on each page. All of these benefits of course come with typical website imagery software, as you’ll still be able to upload videos, view live streams, and other dynamic content. As a whole, website digital signage aims to elevate your web experience by offering a more engaging and fleshed out vehicle to deliver content through.
How Can I Use Website Signage for My Business?
Now that we’ve detailed some of the content possible through website digital signage, it’s time to apply it to your business. Regardless of industry, web-based signage can add value to your brand. Many corporate entities integrate web signage into SharePoint sites. This makes internal communication much easier, as company events, deadlines, and meeting highlights can all be shared. For more functionality, PowerBi integrations can be implemented into your layouts to give sales teams performance indicators and help them adapt strategy. Restaurants can post weekly specials or rotating menu items to let people know what’s available. Hospitality and tourism centers can post travel routes and traffic guides to help direct visitors. Ultimately, there are limitless ways to leverage the power of digital signage, but its practical use cases are often dependent on your industry. Regardless, website digital signage proves to be a powerful communication tool.
Website Signage Use Cases
As stated above, one of the most common use cases for web-based digital signage is for internal website integration. We see this commonly in SharePoint sites. By integrating digital signage into a SharePoint site, you can utilize the abilities of SharePoint and digital signage simultaneously. If an important file is uploaded or a deadline is coming up, digital signage can ensure anyone who logs on is made immediately aware. This can cut back on communication errors and result in a happier, more efficient workplace. Not only that, but web-based signage can be an effective tool for communicating with remote workers. Assigning a company homepage or screensaver to your employee’s devices can be integrated with website signage. This ensures remote staff encounters these communication touchpoints without the need to rope them into meetings or send emails that may get ignored. In fact, a recent study claims around 60% of company emails are overlooked or ignored by staff. Digital signage can increase the amount of eyes on each of your announcements.
Of course, signage isn’t only relegated to internal websites. Customer-facing sites can also benefit from the tools on offer through web-based signage. As mentioned above, restaurants can use website signage to post daily specials and rotate through menu items in real-time. Manufacturing and production plants can host live-traffic updates to help drivers figure out the best routes. Local weather stations can display live weather radars to help those that may have missed today’s forecast. Digital signage is an extremely flexible tool that can adjust to nearly any need. If you want more examples, check out some templates our clients have built down below!
