MYTH: CREATING DIGITAL CONTENT TAKES TOO LONG
Digital content creation is still a relatively new sector of marketing. As such, amny believe they do not have the chops to create digital content. Or they may think the process will take too long, and is not worth the trouble of learning. However, it would be unfortunate to let a lack of technical understanding to get in the way of a promising campaign! These worries often stem from people’s previous knowledge of programs such as Photoshop, Pixlr, and Lightroom. Admittedly, those platforms are rather sophisticated for the average person. That’s why numerous alternatives have popped up over the years to help streamline the creation process so people of all skill levels can create professional-looking assets. However, if you do have a graphic designer or team on hand, assets created in Photoshop, Lightroom, or InDesign can all still be exported and displayed to your screens! Looking to try digital signage out yourself? Click here to get started!
FACT: GRAPHIC DESIGN TOOLS MAKE CONTENT CREATION INTUITIVE
As previously stated, many design apps have evolved over the years to make content creation even easier. REACH itself has its very own announcement editor that is equipped with basic photo editing and asset creation tools. You can upload images, create shapes, add filters, and crop items to your preference. Fonts and other items are pre-installed into the service as well, giving you a variety of materials to work from. If you want to take it a step further, you can also integrate a Canva account into your content management system. Once done, you’ll have access to all of Canva’s tools and editing prowess. The best part is that you won’t even have to leave REACH’s ecosystem! The integration will allow you to edit and save those materials directly to your media library. IMPORTANT NOTE, if you create your assets within Canvas site instead of REACH’s CMS, those assets will not be saved to your media library. However, they can be downloaded as a PNG or JPG file and then uploaded to your profile!
MYTH: YOU HAVE TO CREATE CONTENT FROM SCRATCH
Another myth many people believe is that they will have to build all of their digital assets from scratch. Many get greeted with a blank canvas and are overwhelmed with all the options available to them. Sometimes getting started is half the battle! Even aside from actual asset creation, adding filters, adjusting gradients, or adding CSS customizations can take time to stylize. When an emergency comes up or you need to update an announcement urgently, creating fresh assets and dealing with the minutiae can become a stressful endeavor. Thankfully, stressing about the details becomes a thing of the past with digital signage content creation.
FACT: PREBUILT TEMPLATES & APPS HELP FLESH OUT CONTENT
When you partner with REACH, you automatically gain access to hundreds upon hundreds of stock photos, assets, and templates available for use. These stock images are also updated regularly to provide fresh content year-round. Templates offer simple plug-and-chug action that allows you to simply swap pre-built assets with your own images. In addition, many of our templates take care of the hard work, such as adding scrolling animations. REACH also offers free custom work through our design team. Our creatives will work with you to deliver assets that make your displays shine while adhering to your branding guidelines.
